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Asteri - Super Surreal Summer

Modern Saudi campaign embraces holographic style, cultural symbolism, and Gen Z trends.

Asteri logo. Two female models are sitting next to each other in the background.

Project overview

Asteri Beauty’s Super Surreal Summer campaign redefines summer beauty for the Middle East by embracing modern, holographic visuals inspired by AI and a supernova. Targeting GCC Gen Z, it highlights cultural symbolism of the color white as purity and protection, aligning with Saudi Arabia’s vision to lead local beauty innovation distinct from Western standards.

Services:

  • Campaign Development
  • Video & Photo Production

Industry:

Beauty

Female model applying Asteri mascara.
Product shot of Asteri makeup products.
Product shot of Asteri makeup products.
Female model posing, wearing Asteri makeup.
Female model posing, wearing Asteri makeup.
Two female models are sitting next to each other, wearing Asteri makeup.

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