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Asteri - Flextra

90s-inspired Flextra Mascara campaign celebrates simple, bold beauty for Gen Z.

Asteri logo. A woman is applying mascara in the background.

Project overview

The Flextra Mascara campaign revives 90s beauty simplicity for Gen Z, inspired by iconic supermodels and minimalistic looks. Featuring one model, bold lighting, and clean visuals with nostalgic typography, it highlights mascara as the essential focus. The campaign blends vintage Brooklyn basement photoshoot vibes with a fresh, modern twist, celebrating timeless, effortless beauty.

Services:

  • Campaign Development
  • Video & Photo Production

Industry:

Beauty

Female model looking at the camera, wearing Asteri makeup.
Female model, holding Asteri makeup tube.
Product shot of Asteri makeup products.
Product shot of Asteri makeup products.

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