Western Union - Ramadan Campaign
Western Union’s Ramadan campaign humorously celebrates small transfers bringing joy to expats.
Project overview
Western Union’s Ramadan campaign offers a fresh, heartfelt take on expat life.Targeting North African Arab audiences, it highlights the emotional impact of money transfers. The film blends humor with meaningful moments of connection and family joy. It emphasizes how small transfers carry big blessings and barakah during Ramadan.
Services:
- Brand Strategy
- Local Market Insight
- Campaign Direction & Development
Industry:
Finance
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