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Vimi Joshi Beauty - Launch Campaign

Vimi Joshi Beauty’s launch campaign brings intentional beauty, cultural pride, and vibrant elegance to the spotlight, celebrating South Asian heritage and inclusivity.

Two female models showcasing Vimi Joshi products

Project overview

Vimi Joshi Beauty’s launch campaign celebrates South Asian heritage and community while embracing inclusivity. Inspired by intentional beauty and cultural pride, the visuals showcase the brand’s thoughtfully curated products in real-life moments. Bold, vibrant storytelling and elegant aesthetics introduce the brand’s identity, creating a memorable and empowering debut in the beauty market.

Services:

  • Campaign Development 
  • Video & Photo Production
  • Brand Strategy

Industry:

Beauty

Closeup of a female model holding 2 lemon pieces in front of her eyes
Closeup of a female model biting a makeup tube
Closeup of a female model holding a makeup tube close to her face
Closeup of a female model lying on a sofa, talking in a headset
Closeup of a female model holding an open makeup box
Closeup of a female model reading a newspaper, holding her hand in front of her mouth, gasping
Two female models showcasing Vimi Joshi products
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