Little World - Branding
Little World’s new identity uses tear-drop shapes inspired by child psychology research.
Project overview
Little World, a UAE children’s edutainment center, needed a refreshed brand identity to reflect its growth. Research with children revealed comfort with non-traditional shapes, especially tear-drop forms symbolizing healing oasis water. The new logo layers colors representing different aspects of the business, based on these insights. This tear-drop shape was then consistently applied across all brand assets for cohesion.
Services:
- Brand Strategy
- Brand Identity Development
- Social Media Management
- Content Development
- Design & Animation
Industry:
Education
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