Little World - Branding
Little World’s new identity uses tear-drop shapes inspired by child psychology research.
Project overview
Little World, a UAE children’s edutainment center, needed a refreshed brand identity to reflect its growth. Research with children revealed comfort with non-traditional shapes, especially tear-drop forms symbolizing healing oasis water. The new logo layers colors representing different aspects of the business, based on these insights. This tear-drop shape was then consistently applied across all brand assets for cohesion.
Services:
- Brand Strategy
- Brand Identity Development
- Social Media Management
- Content Development
- Design & Animation
Industry:
Education
Recent Projects
Similiar projects
Western Union - Ramadan Campaign
Western Union’s Ramadan campaign humorously celebrates small transfers bringing joy to expats.
Tetra Pak x Saudi Made – National Day Film
Tetra Pak celebrates 20 years with Saudi Made, showcasing innovation, industry, and pride.