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Little World - Branding

Little World’s new identity uses tear-drop shapes inspired by child psychology research.

Illustration of Little Worlds brand identity

Project overview

Little World, a UAE children’s edutainment center, needed a refreshed brand identity to reflect its growth. Research with children revealed comfort with non-traditional shapes, especially tear-drop forms symbolizing healing oasis water. The new logo layers colors representing different aspects of the business, based on these insights. This tear-drop shape was then consistently applied across all brand assets for cohesion.

Services:

  • Brand Strategy
  • Brand Identity Development 
  • Social Media Management
  • Content Development 
  • Design & Animation

Industry:

Education

Illustration of Little Worlds brand identity
Illustration of Little Worlds brand identity
Illustration of Little Worlds brand identity
Illustration of Little Worlds brand identity

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